All-in-all, an excellent book, which I can tell has been written by very experienced activists who have a lot of wisdom to share with the community. Highly recommend.

The authors made me question my understanding of; what is the most effective form of advocacy, how can we work on ourselves as activists, and what really compels someone into making change? I also appreciated how the book brings light to the aspect of accountability that we as activist have to take with regard to the self-improvement if we want to truly become better and more effective.

Anja’s and Matej’s excitement about how to become an effective animal advocate is remarcable and shown in every new paragraph and they play with you that game „Oh, I know this already“ so well that you see yourself in every mistake they describe.